Do you ever find yourself surfing the web and keeps seeing the same ad from the website you visited earlier in the same day or the day before? This is known as re-targeting or re-marketing. Basically trying to hit up the same visitor on a third party website using a tracking cookie. The reason why …
OK so I needed a new business task desk for a spare bedroom. I went to a big box store (no names mentioned because I want to do business with them some day) and I bought what looked like a spartan simple task desk that would do the trick with 2 drawers and a keyboard …
I was in the market for a back pack I could use on day hikes or overnight travel. I searched around the internet and I found a company called Moosejaw.com. I might have heard of them before but I really did not know anything about them. After about a dozen or so visits to their …
Top 10 Tips for Starting a Small Consulting Business If you are going to be starting a consulting business we have to assume that you have some experience in a certain area of expertise that people will pay for your experience because it will add value to their business. Small Business Side of Consulting: 1) …
Unwritten Business Rules for Internet Marketing Disclaimer: In this article are the opinions of one person who has been marketing on the Internet since 1995. There are probably 100’s of other Unwritten Rules and these are just a few. I’d love to hear yours and your comments to the Rules below. I think of this …
Some of us remember back to 1970. I was a mere 12 years old. This was only a year after Broadway Joe Namath and the New York Jets won Superbowl III. The NFL was poking along and it needed a boost to take their product to the next level. A guy named Art Modell (Cleveland …
A couple of months ago I got this letter telling me I needed to fill out my corporate minutes and send them in to Compliance Services. Who? Yes Compliance Services looked like they were representing themselves as the Commonwealth of Massachusetts. So what did I do? I sent in the form and the required $120. …
I came back from my bike ride today and went on Outlook to check my mail. And low an behold I saw this graphic asking me to connect my Outlook with my social media accounts. While I do like social media and play around on Facebook much more than I care to admit this is …
In the online advertising and direct response marketing world we are all trying to hit some moving targets and it can become a real challenge especially if the client is not as experienced as we are in the marketing game. Let’s face it not every marketing campaign we execute on will work well or work …
A Direct Response Company Everybody Knows While Google technically is not a “direct response company” they really are a direct response marketing business delivering back to the user the most relevant search results. By delivering relevant results Google can see the responses based on Google Analytics things like on page site time and number of …
