A Direct Response Company Everybody Knows While Google technically is not a “direct response company” they really are a direct response marketing business delivering back to the user the most relevant search results. By delivering relevant results Google can see the responses based on Google Analytics things like on page site time and number of [...]
I don’t usually travel often but when I do travel I’ve had some really good exeriences in the Hilton Garden Inn. I would consider myself a business traveler. I lug a laptop. I want a clean room, good food and the ability to connect to a wireless network and a workspace in the room with [...]
Time is our most precious asset. Once we have lost it we can never get it back. We must guard our time like a junk yard dog guards a scrap heap. OK we all know them, time wasters. And we have all probably been on both sides of the time waster equation. We can have [...]
An Internet Advertising Agency – Moving at the speed of light When TV came along people in radio thought that they were doomed. Now when the Internet came along the argument could be how can people fit more screen time in with the Internet when already 4 hours per day were consumed by television? (We [...]
Direct Response Marketing Company – Leveraging the SEO in Direct Response It seems today that almost all advertising is migrating towards direct response. The reason why is that if you hire a direct response marketing company your chances of success are higher on measuring your ROI because they track everything. In the DRTV world we [...]
According to Wikipedia 115.8 million (August 2011) Linked In members have a posted their business profiles on the site. This can be a huge potential asset to your network. What if there were a really short and sweet way to use Linked In and get the most out of it without having to read a [...]
Often when we search the web we want to go back and find the same result only to find that it has disappeared. I read somewhere that 80% of our purchases are local within a 20 mile radius of our homes. I’m working on a few Local Search Optimization projects and I often “consult” or [...]
Chris Brogan just posted this on Google + and the good news it is driving more traffic to his site and all of our sites. However, keep in mind he is probably working Google + a lot more than Twitter or Facebook right now. If you want an invitation to Google + just send me [...]
Being a website consultant and building a lot of different websites we want to do a couple of things so that we can add value to the user experience. We want to add compelling content and we want to be able to attract enough incoming links so that our content will rank in the SERP’s [...]
Fragile Business Models – Small Appliance Manufacturer Feels Some Pain We don’t have to look far to see businesses that were here yesterday and gone today. There are so many outside factors that play a role in how businesses succeed and fail. I have a client who is in the small appliance business (they would [...]
