Online marketing is all about direct response marketing. In direct response it is all about measuring your activities and doing more of what works and less of what does not work or cutting what does not work. Testing and tracking and analyzing the data so we can make informed decisions will allow us...
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Let’s talk about “insights” for a second. As with any situation we have information. We have two buckets we are usually concerned with, what we know and what we don’t know. In management consulting we hope to provide you some insights on the third bucket, “what we don’t know we don’t know.”
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A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice[1] in a particular area such as management or marketing or more specifically website consulting. A consultant is usually an expert or a professional in a specific field and has a wide knowledge of the subject matter.[2] A consultant usually...
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As digital strategy consultants we can’t even begin the discussion of digital strategy consulting without first talking about analytics reports. The cool thing about digital is that everything is “trackable.” Google Analytics is the default analytic package because it is comprehensive and it is free.
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