Direct Response Marketing —
Online Advertising Agency

When you look at the generic title above it really doesn’t say much about whom we are and what we do. At the same time it is what I call direct response SEO. So if you happened to find us under direct response company and you then pick up the phone and engage us we are doing our job, or as some like to call it “eating our own dog food.” As a direct response company there are many components to solicit a “direct response” to an advertisement, a search query or an e-mail or another form of communication that gets someone to respond.

The key to all direct response media buying is tracking. If you don’t track you don’t know what works. If you don’t know what works then chances are you are throwing your money away and chances are you are doing it really fast. If we are driving traffic to your website through direct response television infomercials or through SEO or search engine optimization or through PPC or pay per click advertising we have to track which one(s) are performing the best for you. You have to make an investment in each but you don’t want to keep investing in the one(s) that do not work for you.

As a direct response marketing company we can also be called an online advertising agency. The businesses are similar but they are different at the same time. If we are a direct response company we can also do some traditional advertising but if we are an “online advertising agency” we typically would not be going into a lot of DRTV, newspaper advertising and radio. As an online advertising agency we know that testing online is a whole lot cheaper and we can get results very quickly online vs. offline on TV, Radio or Newspapers.

As an online advertising agency we put together online media packages that are extensive. We include PPC, SEO, Social Media, Content Creation, Video Production, Facebook Fan Pages, Twitter, G+ in our online advertising efforts. The significant advantage online and digital advertising have over traditional advertising is we can narrow cast or narrow segment a user base very quickly and we can test for typically lower costs. While costs are lower we still must get a decent amount of impressions in order to make good decisions if the marketing is going to work in the long run and give us the positive MER we talk about in our above video. We want to spend $1,000 in online advertising and return $10,000 in revenue which is what we call a 10:1 MER or media efficiency ratio. If we can achieve this positive MER for you, we have a lasting relationship for the years to come.

If you do not have a positive MER, chances are this is the reason you are on this website right now. There is an investment on the client side to set up a direct response campaign and measure the results. The key is to make sure the test is set up correctly, the test is tracked correctly and we can repeat the test on a larger scale. If we can do all these things together everyone wins especially your customers. Call Jim Peake @ 781-990-8844 for pricing or questions or click on the button below to get started today and see if your project is a fit for direct response marketing.