Headlines that pull | Want to write great headline copy?
by Jim Peake
This can make the difference between a maketing program that passes and fails. Great copy writing. But how do you check it? I love using this system. it is easy to test and you just might find that you will send a few extra minutes than when you planned.
The headline I used has a 66% empathetic value, which is considered very good. I have written some that are 100% to 150% is best but rare.
http://www.aminstitute.com/
