In this AdAge.com article I can see that Mr. Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co. has an issue with banner ads on Facebook for his branded products.  It sounds to me a bit emotional and at the same time practical.  At the end of the day all of us don’t have the exact answer how to play the social media game from an income stand point.  There is a lot of real estate and a lot of impressions to be had for sure, but so is wrapping your car with an advertisment, however the cost can be a bit staggering.

"I have a reaction to that as a consumer advocate and an advertiser," he said. "What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?"

I went to the Media All Stars luncheon in NYC this past week and learned that Colleen Soriano of MEC Interactive figured out a way to get some 1 Billion impressions for her client Colgate MaxFresh Toothpaste on MySpace.com.  This is a consumer brand.  98% of the people on MySpace have teeth, I hope.  She said "younger people today are really consumed with the idea of fame; something like 80% of the 18-24s believe that they are going to be famous some day, it’s something not so much that they aspire to , but they expect.  So we looked at that and put together a program that fed off that expectation."

One Billion Impressions is a Huge Success.  Soriano is a Rock Star in Advertising.   She was in great company with Gene Simmons.

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