How many superbowl advertisers will have the following response mechanisms in their ads?  Fax #, Phone #, Web site address, E-mail Address, SMS Query, Coupon Code etc  What I will be looking for are DRTV response devices to learn if there is the possibility of a 2:1 or a 3:1 or more ratio.  Meaning, if advertiser A spends $1MM on a :30 spot and they generate $2MM in revenue that is a 2:1 ratio.  I checked with Stuart Elliot of the New York Times and he did tell me that some advertisers were measuring their search and web traffic from the ads.  I’d like to wish Junior Seau and Michael Strahan each their best games of their careers, both players are champions in my book.  I will make a bet that Peyton Manning shows up on a few commericals during the game.  Tom Brady I hope Gisele Bundchen has treated your ankle with the utmost care so we can see an awesome game.