I recently was lucky enough to be a reviewer of a new book by Jimmy Vee and Travis Miller called Gravitational Marketing and the one thing that I learned that became very apparent for me was that in order to increase your personal value to your prospects is to position yourself as an expert, THE expert.  If you have written a book, if you have written a paper, if you have had success in your field of expertise then highlight that and make people aware that YOU are the expert. 

One of the ways to do this is to write about your subject area of expertise.  An easy way to do this is to write a professional blog, but not just any old blog, make sure it is a "professional blog."  One of the key factors in having a "professional blog is to make sure that it can easily be found by Google in 10 minutes.  For example, as soon as this post is posted on the net it will be indexable by Google in 10 minutes.  Why?  Because it is a WordPress blog using Semiologic software.  I am providing a "service" that allows professionals like doctors, lawyers, real estate agents, small business owners, professional executives etc to quickly depoly a professional blog with traing on how to write posts that attract attention from other like minded people on the Internet.