Google Crawls Stations, Tells Broadcasters ‘TV Ads’ Makes Good AdSense

Google is spreading their wings and now brokering television advertisements.  This could get very interesting quickly since Google is not adding value between the end customer and the TV Networks by placing ads on the air.  Goolge will also assist in the TV ad production.  There is the possibility that this could succeed extremely well, create an auction like economy for remnant inventory as well as have new advertisers enter the TV medium who wouldn’t have before.

I like the idea that Google is entering the media buying fray, however the media buying agencies will probably be hit hardest if this takes off and I would not expect them to take this lying down.