Interview with 2011 Trendspotting for the Next Decade author Richard Laermer.  

Richard and I are fellow New Yorkers and I think you will feel his energy in this interview.  What do you get a when you put a PR guy together with a consultant and small business owner? A lot of talking and a lot of fun. Richard and I cover a lot of ground in this call but the main thrust of it is his 2008 release of 2011 Trendspotting for the Next Decade.

Richard is a professional PR guy. He knows how to use words. He uses words to craft his messages and sometimes his messages are subtle and sometimes they are in your face. We cover what is right with the media and what is wrong with the media and how people use the media and how the media uses people.

The premise of the conversation is to help people to use trends to their advantage and how to find these trends. Richard talks about being real in the decade where mediocrity has been the norm since the Clinton Administration. Laermer being the cynical guy he is talks about responsibility and doing more and completing everything from thoughts to projects. He has a positive outlook and is willing to assist others into the future.