As of March 10th 2008 in a well publicized story in the press the governor of New York State is making news.  In most cases lawyers are the only ones to cash in on opportunities like this.  Governor Eliot Spitzer (Client #9) is making so much news that entrepreneurs have started to cash in on selling T-Shirts, Sweatshirts and coffee mugs.  This comes in less than 24 hours of the media’s announcement of the story.  It points out that if marketers are quick to think on their feet opportunities can be found.  I do not know the actual sales of this effort how ever I would be willing to think it will be a short lived opportunity as the media attention dies down.

The Web is extremely responsive to what the market requires.  In a recent interview with Ro Choy he talks about how social media site RockYou.com dynamically engineers, viral engineering, continually testing, tuning and changing to meet the client requirements….well the same goes here for Client #9….CafePress is taking advantage of the market opportunity