I recently wrote an article for Behavioral Health Journal talking about some simple ways to generate healthcare leads leads online and the same principles are is similar for auto dealers and other large ticket sellers of products and services. At the end of the day while Google loves optimized pages and content they love relevant links coming into your site even more.

I do a search locally for a new car I see too many auto dealers using blackbox solutions that probably work but they are expensive in the long run and add more value to their URL’s and domains than the autodealership all the while doing this at the auto dealers expense.