Local Search Optimization – How Google Places Saves Your “Places”
by Jim Peake
Often when we search the web we want to go back and find the same result only to find that it has disappeared. I read somewhere that 80% of our purchases are local within a 20 mile radius of our homes. I’m working on a few Local Search Optimization projects and I often “consult” or research other local search engine optimization specialists just to make sure I’m on the right track.
In doing a search for a well known business in SEO and local I wanted to see how they them selves ranked in Google Places. I mistyped the keywords so this is probably why they did not show up. However what was more interesting were the results that showed up after I clicked on “Rate Places to Improve my Recommendations.
What I got was a grid like listing of several places listings that I could: save for later, star, save as “not interested.” So now I am compiling a database for Google of the places I like and don’t like. I am compiling this database for myself as well so next time I want to go to a different city I can check the places I want to go back to or visit for the first time while I’m there with the easy access of Google.
Living, traveling, planning entertaining and working might just have gotten a little bit easier with Google.