Unique Selling Proposition – Green Business Ideas
by Jim Peake
I was in the market for a back pack I could use on day hikes or overnight travel. I searched around the internet and I found a company called Moosejaw.com. I might have heard of them before but I really did not know anything about them. After about a dozen or so visits to their site if finally decided on a backpack.
What was interesting for me when I got the package it contained a box that was made of two boxes taped together. I mean it really was “recycled” not just some lip service company that buys tons of recycled cardboard from a packaging manufacturer. This is different. On top of this it said it was sealed with a “kiss.” OK this is a little cheesey but it is fun. I can’t think of anyone else who sent something sealed with a kiss other than a teenage girlfriend back in the day.
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