Setting Client Expectations

In the online advertising and direct response marketing world we are all trying to hit some moving targets and it can become a real challenge especially if the client is not as experienced as we are in the marketing game. Let’s face it not every marketing campaign we execute on will work well or work …

Direct Response Marketing on Steroids

A Direct Response Company Everybody Knows While Google technically is not a “direct response company” they really are a direct response marketing business delivering back to the user the most relevant search results. By delivering relevant results Google can see the responses based on Google Analytics things like on page site time and number of …

Hilton Garden Inn and Herman Miller Mirra Chair Promotion

I don’t usually travel often but when I do travel I’ve had some really good experiences in the Hilton Garden Inn. I would consider myself a business traveler. I lug a laptop. I want a clean room, good food and the ability to connect to a wireless network and a workspace in the room with …

Social Media Trends and Google+

What are the latest Social Media Trends? I believe that Google is focused intensely in 3 areas: Social Media (Google+) Mobile Video In this video I think I have found something Google is working on that they will be rolling out that is significant? Why is it significant? Because they are going to give social …

Funny Friday for Geeks

It is always fun comparing notes with other webmasters and seo’s as I have done with Vera. Every now and again someone (RoughMagic) will share some “good stuff,” and I think this is pretty good. If you are in the Internet marketing game as am I we are constantly getting an education and a re-education …

How to Spot a Camouflaged Time Waster

Time is our most precious asset. Once we have lost it we can never get it back. We must guard our time like a junk yard dog guards a scrap heap. Business Time Wasters OK we all know them, time wasters. And we have all probably been on both sides of the time waster equation. …

An Internet Advertising Agency – Moving at the speed of light

An Internet Advertising Agency – Moving at the speed of light When TV came along people in radio thought that they were doomed. Now when the Internet came along the argument could be how can people fit more screen time in with the Internet when already 4 hours per day were consumed by television? (We …

Direct Response Marketing Company

Direct Response Marketing Company – Leveraging the SEO in Direct Response It seems today that almost all advertising is migrating towards direct response. The reason why is that if you hire a direct response marketing company your chances of success are higher on measuring your ROI because they track everything. In the DRTV world we …

The Apple Brand – Branding Tips by Steve Jobs

How a great brand positions itself. What happens when your brand suffers neglect? He talks about how to do this and not using the benefits to enhance the brand. Probably most of us sell a commodity. Steve talks about how Nike honors great athletes and honor great athletics. This is a huge difference than talking …

Facebook Business – How Facebook Really Works

At the Boston Podcamp this past weekend I found one slide to be better than all of them. It was by Matt Peters of Pandemic Labs. With the recent news of how Facebook is updating their platform with Timeline the data is starting to shake out and is by no means complete. The best information …